Why You Need the Best SEO Consultant on Your Team
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You may be thinking about hiring an SEO consultant to improve your search engine optimization efforts and achieve higher rankings, targeted traffic, and increased revenues, but what makes one consultant better than another?
Here are eight reasons to choose the best SEO consultant for your business.
You may find that you’re able to hire an SEO consultant at a fraction of the cost of hiring someone in-house, or you may find that there are other good reasons to take advantage of expert advice and guidance.
Either way, these 8 reasons will help you narrow down your options so you can make the best decision possible!
1) Will They Get Results?
- 1. Any good marketing company will tell you that they provide SEO services, but can they actually deliver results?
- 2. The answer is a resounding yes – an experienced, qualified and TOP-rated SEO consultant can most definitely help your business website achieve higher rankings on Google and other search engines.
- 3. In fact, there are many benefits to be gained from hiring an expert in this field, including:
– Increased traffic to your website
– More targeted leads and customers
– A higher ROI from your marketing efforts
- 4. If you’re still not convinced, consider this: according to studies, businesses that invest in SEO receive 3-5 times more traffic than those that don’t.
- 5. In addition, all of these positive outcomes can be achieved with SEO without breaking the bank!
- 6. You may have also heard that SEO is just one part of a successful digital marketing strategy; however, it's also important to note that it's often cheaper and easier to hire someone to manage your SEO efforts than to do it yourself - which means you're really investing in a cost-effective form of long-term digital advertising when you work with the best professional experts!
- 7. That way, you know where you stand before working on any SEO strategies or campaigns. And speaking of campaigns, no matter what type of campaign you choose to implement (paid search ads, link building, or content creation), the goal is always the same: ranking high enough to appear in searches for keywords related to your industry or service offering.
2) How Long Will it Take?
The average small business spends between $750-$2000 per month on Google Ads.
If you're on a tight budget, you may want to consider an SEO consultant.
An experienced and well-qualified SEO consultant can help you improve your website ranking in as little as two to three months.
Here are eight reasons why hiring an SEO consultant is a smart investment for your business:
- 1. Improve website ranking and traffic:
One of the main reasons businesses hire an SEO consultant is to improve their website ranking on Google and other search engines.
An experienced consultant can help you achieve this in a shorter amount of time than if you were to try and do it yourself.
By optimizing your content, including keywords that people would use when searching for your product or service, and creating relevant backlinks from other websites with high domain authority and social media engagement, a consultant will make sure that your site appears at the top of search engine results pages (SERPs).
A skilled professional will also be able to identify any structural issues with the site which could have contributed to its poor performance.
Once these problems have been identified and fixed, it’s not uncommon for rankings to increase by 200% or more within just a few weeks.
- 2. Increase customer satisfaction:
Another reason businesses turn to SEO consultants is because they understand how important customer satisfaction is in today's competitive marketplace.
With consumer needs changing all the time, it becomes increasingly difficult for a business to keep up without specialist knowledge.
A good consultant knows what strategies work best and can help you provide exactly what customers need before they even know they need it.
- 3. Get more leads :
Increased website traffic equals increased leads, which means more sales and profits for your company!
No matter what industry you operate in, getting new customers should always be one of your primary goals; nothing beats the feeling of making money without having to actually invest anything upfront!
- 4. Save money:
In most cases, hiring an SEO consultant instead of investing in PPC ads will end up saving you money over time. Why? Well, firstly, there’s no minimum monthly spend like there is with Google Ads.
Secondly, and perhaps most importantly, an experienced consultant can help you to optimize your advertising campaign so that it delivers more qualified visitors at a fraction of the cost. Put simply: You get better value for money.
- 5. Free analysis:
There’s no point paying for an SEO consultation if you don't know what you're looking for.
Fortunately, many reputable consultants offer free consultations as part of their marketing strategy.
So long as you have a list of specific questions to ask, this initial meeting can save both parties time and money in the long run.
It also gives them a chance to see whether they feel confident enough to take on your project or not.
- 6. Support every step of the way:
Running an online business can be tough sometimes; we live in such a fast-paced world where things change overnight and we never seem to catch up!
With an expert consultant supporting you every step of the way, however, keeping up doesn't seem quite so daunting anymore does it?
- 7. Up-to-date expertise:
SEO is a constantly evolving field, and with Google constantly changing its algorithms, it can be hard to stay on top of everything.
That’s why it’s crucial to find a consultant who is fully up-to-date with the latest changes in SEO trends and can advise you accordingly.
A skilled consultant will also be knowledgeable about Google’s recent algorithm updates and be able to implement quick fixes which can have a big impact on your site's rankings.
- 8. Lack of resources:
Running an online business takes time and effort, especially if you're doing it all on your own! That’s why a lot of companies choose to outsource tasks that they either don’t have the time or resources to complete themselves.
SEO is no exception to this rule, and there’s really no point in spending hours on your own trying to figure out the intricacies of search engine optimization if you can pay someone else to do it for you.
3) What Does it Cost?
Hiring an expert usually means paying a higher hourly rate than you would for someone with less experience.
However, an experienced consultant will likely be able to complete the project in less time, which will save you money in the long run.
A good consultant will also have a network of contacts that they can tap into to get your website in front of the right people.
This can end up being a lot cheaper and more effective than trying to do everything yourself.
In addition, a consultant can help you avoid common mistakes that can cost you time and money. They can also help you develop an effective strategy for long-term success. Before you hire a new consultant, ask them these three questions:
1) What is your primary goal?
2) How will this benefit my business?
3) Can I talk to any of your past clients?
Keep in mind that not all consultants are equal.
You want to make sure you find one who has expertise in what you need.
The best way to do this is by talking to other professionals or by reading online reviews on websites like Yelp or Google Reviews.
Once you've found a potential candidate, there are a few things you should consider before signing on the dotted line.
- Ask about their background and how much experience they have working with businesses like yours.
- Then check out their testimonials to see if they're telling the truth about their successes.
- Lastly, ask if they offer a free consultation so that you can assess whether it's worth hiring them at all before investing in something long-term.
4) Do You Need Them?
You need an SEO consultant if you want to improve your website's ranking in search engine results pages (SERPs), get more targeted traffic, and increase your brand's visibility online.
Here are eight reasons why hiring the best SEO consultant is a smart move for your business:
1. They have the expertise and experience to help you achieve your goals.
2. They can perform an audit of your website and identify areas that need improvement.
3. They can help you develop and implement an effective SEO strategy.
4. They can track your progress and report on your successes.
5. They can help you troubleshoot any problems you encounter along the way.
6. They can provide ongoing support and advice as needed.
7. They know the latest trends and changes in Google's algorithm so they can stay ahead of the game.
8. Their knowledge will give you peace of mind knowing that your site is optimized correctly according to Google standards.
The bottom line is, that if you want to succeed online then it's essential that you invest in a professional SEO consultant who understands how Google works and has been doing this successfully for years.
5) Where Can You Find a Good One?
The SEO consultant you hire should have a proven track record of success.
The best way to find out is to ask for referrals from other businesses that have used their services.
You can also check out online reviews to get an idea of what others have thought of their work.
When you're looking for an SEO consultant, be sure to ask about their experience and results.
The best consultants will be able to show you a portfolio of their previous work. They should also be able to give you some examples of businesses they've helped succeed.
Additionally, a good consultant will be up-to-date on the latest trends in SEO and how to use them to your advantage.
They should also be able to offer advice on things like link building and keyword research.
It's important to have someone who knows the industry well as they'll be able to answer any questions you might have and guide you through each step of the process.
6) Do They Understand Your Industry?
A good SEO consultant will understand your industry and how it works.
They'll know the ins and outs of your business and what you need to do to succeed.
Plus, they'll be able to advise you on what changes should be made in order to improve your website's rankings.
The most important thing is that they are an expert in their field and can provide great advice on which strategies will work best for your company.
Search engine optimization consultants have a lot of knowledge about different ways to optimize a site or blog post so it ranks higher with search engines like Google or Bing.
Some examples include writing content with keywords in mind, including links from other websites or blogs that rank highly, etc.
A good consultant will also advise you on how to change your marketing strategy so you're not wasting time and money by following the wrong tactics.
For example, if you're a fitness trainer who specializes in kettlebell training for pregnant women, a great SEO consultant might recommend videos of workouts as opposed to articles written about pregnancy weight loss; this would be more valuable to potential clients searching online for exercise ideas during pregnancy.
7) Do They Have a Track Record?
The first question you should ask when considering an SEO consultant is whether or not they have a proven track record.
You want to hire someone who has a history of success in optimizing websites and achieving high rankings in search engines.
The best way to find out is to ask for references or case studies from past clients.
Do They Understand Your Industry?:
SEO is not a one-size-fits-all proposition.
What works for one website might not work for another.
That's why it's important to hire an SEO consultant who understands your industry and has experience optimizing websites in your niche.
They should be able to share examples of successful campaigns they've executed for other businesses in your industry.
Do they have a holistic approach?
What sets this premium SEO consultant apart from everyone else is their comprehensive approach.
An effective campaign includes everything that can affect your site's ranking on search engine results pages (SERPs), including:
- on-page optimization,
- Link Building,
- Social Media Marketing,
- Content Marketing,
- Technical Optimization,
- Backlinking
- and more.
The holistic approach maximizes all these efforts so that no effort goes into your quest to rank higher in SERPs and get more targeted traffic from search engines like Google.
8) Is There Value in a Relationship?
In business, we often talk about return on investment (ROI) and whether something is worth our time, money, and effort.
The same goes for hiring an SEO consultant.
Is there value in building a relationship with an expert who can help your business grow?
Here are eight reasons why we think the answer is a resounding yes:
1. An SEO consultant can help you save time.
2. An SEO consultant can help you make money.
3. An SEO consultant can help you avoid common mistakes.
4. An SEO consultant can help you keep up with the latest trends.
5. An SEO consultant can help you get more targeted traffic.
6. An SEO consultant can help you improve your conversion rate.
7. An SEO consultant can give you peace of mind.
8. An SEO consultant is an expert advisor who helps businesses optimize their search engine optimization efforts and achieve higher rankings, targeted traffic, and ROI goals
- This has been proven over and over again by companies like Dell, Nike, Coca-Cola, PepsiCo, and others that have hired best-in-class consultants.
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